NO HYPE.
JUST CUSTOMIZED AG SOLUTIONS THAT WORK.
We recognize that every field, every farm, and every business is different. Together with our customers, we focus on developing products that create real value across the ag supply chain. You won’t find unnecessary complexity or overbuilt marketing—just practical, tailored solutions. Whether you have a clear vision or need help defining one, we’ll work with you to build a strong, actionable business case.
Our Process
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Discover & Define: We start by understanding your goals, challenges, and vision to clearly define the right solution.
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Build the Business Case: Together, we evaluate feasibility and develop a plan designed for long-term success.
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Formulate & Test: Our team develops and rigorously tests formulations to ensure optimal performance.
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Scale for Production: Once validated, we transition seamlessly into efficient, commercial-scale manufacturing.
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Deliver to Market: We bring the finished product to market, ready to perform and create value across the supply chain.
Kyle Lilly
Kyle is an agricultural product development leader with more than 15 years of experience bringing innovative technologies to market. Combining expertise in chemistry, agronomy, and business strategy, he has led the development and commercialization of biological and specialty fertilizer products across domestic and international markets. His experience spans R&D, formulation, manufacturing, agronomy, and commercial strategy. Passionate about soil health and sustainable agriculture, Kyle is dedicated to helping customers solve real-world challenges and create value in the field. Based in Minnesota, he enjoys adventuring with his wife and two young children.
Chief Science Officer
Ryan Keller
President
Ryan is a Minneapolis-based entrepreneur and business leader specializing in developing and scaling innovative agricultural solutions, with a focus on plant and soil health technologies. He has founded and operated multiple businesses across agriculture and distribution, consistently driving growth through practical execution and strategic thinking. Passionate about agriculture, Ryan is motivated by solving real-world challenges, developing new ideas, and bringing effective solutions to market. Outside of work, he enjoys golfing and traveling, using both to build relationships and gain new perspectives.
Kate Crabtree
Based in Kansas City, Kate brings over 20 years of office administration expertise supporting senior executives and high-performing teams. With a keen eye for detail and a prerequisite for solving problems, Kate combines logic and creativity to produce innovative solutions that improve daily operations. Since entering the agricultural sector eight years ago, she has gained new respect for the complexities of farming and the hardworking people who do it. In her personal time, Kate enjoys exploring new places with her family and friends.
Josh Adams
National Account Director
Josh is a native Hoosier based out of the Indianapolis area. During the last two decades, he has concentrated on solutions for seed, fertility, and plant and soil health. Providing and developing unique solutions that improve operational efficiency and customers’ profitability is his focus. In his personal time, Josh prioritizes family and coaching, particularly in the development of young baseball and softball players.
Meet the Team
Business Manager